Desired Vehicles Ltd (Reg. 13260674) collects information from our website users at several different points on our Website. We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.
This privacy statement discloses the privacy practices for www.desiredvehicles.co.uk. This privacy notice applies solely to information collected by this website. It will notify you of the following:
- What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
- What choices are available to you regarding the use of your data.
- The security procedures in place to protect the misuse of your information.
- How you can correct any inaccuracies in the information.
Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.
We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfil your request, e.g. to order third party services.
Other than for specific purposes as agreed with the user the information that is collected through this site is used for analysis purposes only. There is no facility on the website which enables a ‘viewer’ to physically opt-in to receiving marketing materials therefore, under 2018 General Data Protection Regulation (GDPR) we are not able to market to anyone based upon their actions on the website as there is no auditable trail showing that a person has manually/explicitly given their permission for future marketing materials to be sent.
Information gathered through this web site will be held in a database (at our website hosting contractor’s premises) and be used periodically to assess the success of the web site and the actions generated from the levels of traffic generated using Google Analytics. Information gathered through the website is only held as server ‘log file’ which does not store any personal information other than IP address – the data consists of details of what resources were accessed (pages viewed etc.) and times/dates of access. These log files are held securely on the web server itself in a UK datacentre.
When you access a page from the site’s web server, the server automatically collects some information about your system, including your IP address Desired Vehicles Ltd collects the minimum information necessary to ensure our service works. We do not currently provide or share your information with other third parties.
Online Enquiry & Booking Form
Desired Vehicles Ltd ask for personal information from the user on our enquiry form and for the booking of our vehicles. Information gathered through this form via email will be held in a database at our offices, and in certain instances on a web server at a UK datacentre, and may be used periodically to assist in the various marketing activities of Desired Vehicles Ltd and the processing of vehicle orders. A data retention policy re: keeping emails is in operation to ensure compliance with GDPR. We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. We do not currently provide or share your information with other third parties.
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Website.
In the event Desired Vehicles Ltd goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred. If as a result of the business transition, the users’ personally identifiable information will be used in a manner different from that stated at the time of collection they will be given choice consistent with our notification of changes section.
This Web site contains links to other sites. Please be aware that we, Desired Vehicles Ltd, are not responsible for the privacy practices of such other sites. This privacy statement applies solely to information collected by this Web site.
We use “cookies” on this website. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.
“Globally and in the European Union member states Google sets the following cookies:
A persistent cookie – this remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
utmb Cookie & utmc Cookie
These cookies work in tandem to calculate visit length. Google utmb cookie demarks the exact arrival time, then Google utmc registers the precise exit time of the user.
Because utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie utmc expires. Given utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
This is a standard ‘grace period’ in web analytics. Ominture and WebTrends among many others follow the same procedure.
Cookie utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the utmz Cookie also registers, what keyword generated the visit plus geolocation data.
This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
Google utmv Cookie lasts “forever”. It is a persistent cookie. It is used for segmentation, data experimentation and the utmv works hand in hand with the utmz cookie to improve cookie targeting capabilities.”
The website does not offer the capability to signup/subscribe to any information such as marketing material.
Changes to this Statement
Desired Vehicles Ltd will occasionally update this Privacy Statement to reflect company and customer feedback or to make changes required by revised legislation. Desired Vehicles Ltd encourages our users to periodically review this Statement to be informed of how Desired Vehicles Ltd is protecting their information.
Monitoring and Governance
Desired Vehicles Ltd will regularly monitor and audit its practices for compliance with this policy.
Last Updated: 30th October 2021.